“ Software and the capital efficiency enabled by the web and the cloud provide the foundation for an alternative response. Start a slew of products. Explicitly validate the assumptions on which they are based by deploying concrete products frequently. Cancel the ones that don’t check out without predjudice to the participants. Back the winners with the full resources of the organization. Having written it down I see that the startup/project reproduces the proven innovation model of 3M: swarms of projects; fast, cheap validation; ruthless thinning. In an uncertain world, this strategy is the best you can do to achieve capital efficiency. Just ask any successful startup.
Every Project is a Startup by Kent Beck.
