“ Every startup feels overwhelming from the inside, but every dawn brings exactly one day in which to work. The cellist Pablo Casals was once asked how he had the stamina to play a long passage of blisteringly fast sixteenth notes. “I rest between the notes,” was his reply. In a startup you can “rest” between experiments. If an A/B test takes a day to gather significant results, that’s a day you can spend investing in the future without jeopardizing the present. Spend time between crises wisely and you’ll have both a system and a business you can be proud of.
To Design or Not To Design? A Third Good Question
